Which Course Is Better - X-Ray Technology or Dialysis Technology?

By Bruce Thomsan

If you have decided to opt for a skill-based career in the medical sector, a major confusion that many students face is the choice between X-ray technology and dialysis technology. To make a conclusive decision it is wise to analyze and compare the courses based on factors such as scope, syllabus and opportunities. You can then decide based on your inclination.

While both these courses have a wide scope to fetch you a job in the medical field, they differ based on the course content. In this article, we have tried to provide a brief of each course to enable a better understanding of what is in store if you opt for them.

Below is a comprehensive idea of the Diploma in dialysis technology course:

Training areas:

Counselling of patients for dialysis by detail recording, explaining the procedure and offering physical care.

Checking the machines and equipment for safety and other settings such and temperature and pressure.

Analyzing and staying vigil regarding patient response and recovery and altering fluids likewise.

Final outcome:

Students are trained to become skilled technicians to handle dialysis, haemodialysis and peritoneal dialysis.

Training is provided to handle both Fresenius and B Braun Dialysis machines.

The focus is also given on preparation of fluids for dialysis and Washing and store of dialyzers to use them again

As a diploma holder, you will be able to set up the machines for dialysis, read formula for dialysate and mix it, prepare the machine with dialyzer primed with saline.

Anyone who has passed 12th and is minimum 20 years of age can take up this course and work successfully as a dialysis technician to work at multispecialty hospitals, dialysis centres or under home settings.

Below is a comprehensive idea of the X-ray technician course:

Training areas:

Guiding patients and helping them for X-Rays

Safety guidelines for X-ray machines

X-ray machine operation

Equipment maintenance

Evaluation of X-ray films and reporting

Maintaining records of X-ray films and cassettes

Final outcome:

Students are trained to work in radiology departments and clinics.

Students work as radiology technicians

Diploma in x-ray technology syllabus includes human physiology and understanding of anatomy.

Students are trained to be competent to handle X-ray equipment, work with the films using computerized equipment as well as wet development type.

CT scans, MRIs and ultrasounds are also part of the curriculum.

To be an Xray technician, eligibility criteria of minimum 12th standard with science, as well as a minimum age of 20 years, apply. The 2 years course equips students to work in X-ray laboratories, radiology departments, nursing homes, diagnostic clinics etc.

You can easily take up dialysis technician or X-ray technician course in Delhi and get ready for a lucrative career. We hope it is now easy to make a choice based on your interest.

Smart Academy offers courses such as Medical Laboratory, Emergency Medical Technician, X-ray Technician and Certificate in Dialysis Technician and will ensure that the students get 100% placements after their training. Smart Academy believes in giving back to the society and hence aims to improve the livelihood of many people by helping them be a part of the healthcare industry and earn their living in a dignified manner. It lays a foundation for securing a good job in the healthcare industry and inculcates in its students a mindset of service. It constantly encourages them to be better at their job every day and up-skill as and when required to secure better working opportunities.

The Best eCommerce Practices for a Seamless Customer Experience

By Rob Stephen

In this generation of online shopping, none of the businesses can thrive without an outright eCommerce site. Further, websites became an integral part of digital marketing strategy and hence maintaining a dynamic, appealing and user-friendly website is essential. From visual elements to UI/UX elements, everything matters! They should be able to lure customers and offer them a top-notch experience of shopping.

So, here's a quick guide for the budding eCommerce entrepreneurs to start off their stores like a pro and let every single visitor has an exceptional experience. The points discussed below also explain how every minute element of an eCommerce site has a direct impact on the perceptions and interests of the visitors.

Homepage must be engaging enough for the customers

You hardly have 4-5 seconds to capture the attention of the visitors and the first thing they see is the home page. Within those fraction of the time, you need to show them what you have and how amazing your brand is. Make it approachable with a clean layout, uncluttered elements, and bold colours. Put all the promo offers, deals and discounts on the homepage only with tempting banners/sliders to captivate the attention visitors.

Smooth navigation to persuade customers to explore

The navigation and its related elements have to be pretty intuitive and easy to use because that enable the customers to explore more of the other pages on the site. The basic behind such effortless navigation is clarity of elements. That means menu, search box, categories, sub-categories, call-to-action, all should be organised well and redirect customers to the page they were seeking for.

Businesslike content presentation is essential

Users don't just view your website for the products but also read what's written to know the brand and for other snippets of information on products you offer. However, flowery language, long sentences and tough words are never that catchy to visitors! So, put all your information, headlines, offers and sales announcements in simplest words and in separate blocks to avoid cluttering.

Responsive search tools are a must

Make your search effective and responsive with filters, keywords corrections and suggestions. Customers are impatient beings! If they do not get the exact things they were looking for, they will just leave. These options will help them find the exact items they have in their mind by typing the keywords. Filters enable them to search for products according to features, colours, size and other specialities.

Clear Call-to-Action and simplified checkout

To redirect customers to the checkout page without any hassles you need to place clear call-to-action on the product pages. Further, to assure that none of your customers leaves because you have a lengthier checkout process, then make it short with fewer fields.

At the end of the day, your website is for selling not just for capturing the attention of visitors. So, if there's enough traffic driving from the search engines to your website, leaves no chance to turn to their paying customers with these proven practices.

Rob Stephen is an experienced WooCommerce developer at PHPProgrammers, a leading eCommerce development firm in Australia who likes to talk about different tips and tricks of doing online businesses, eCommerce development trends and so forth. Follow the   Facebook page for more of his researched writings.

A Relationship After Cheating: How To Recover From An Affair

By James Nussbaumer

Is it possible to heal a relationship, or fix the broken marriage, and go deep into rekindling the old love to make it better than ever before?

Let's address a few questions about dealing with infidelity and whether or not you should be considering ending a relationship

Leaving a relationship is not always the best thing to do when recovering after an affair, so let's look at whether you should begin moving on, or choosing healing for staying together.

- Do you want to stay in the relationship?

This is frequently the most obvious, and the toughest question to respond to when there has been infidelity in marriage.

You understand yourself and your partner and how you truly feel.

Reconstructing a relationship while surviving infidelity will take a great deal of time, a great deal of perseverance, a great deal of trust, and mostly a great deal of love.

If you do not seem like you can truthfully bring those characteristics to the table you will most likely not be able to stay with it long enough to recover the injuries.

It might be best to decide on ending the relationship.

- One consideration is the long-term practicality of the relationship.

While nobody deserves to cheat, if your partner has actually constantly been devoted and truthful, however just had a weak point that got in the way, particularly if the relationship was struggling, you may be able to carry on with the relationship.

Obviously that would depend on the reason the relationship was struggling to start with.

If it was simply a 'regular' rough spot than that's one thing, but if the relationship is over, however neither of you really wants to admit it, that is another thing.

Figuring all this out will be hard, specifically when you are handling the pain of betrayal, but it is essential to attempt to take a step back to see things more clearly.

Healing the Pain of Betrayal [http://jamesnussbaumer.com/how-to-save-a-relationship/]Previously I discussed how to save a relationship even when infidelity in marriage has occurred and where healing is crucial but with time can be successful.

Seeing things more clearly for healing purposes can be assisted along by employing the assistance of a counselor or therapist.

An objective third-party that can assist and guide you through these questions and create honest answers.

- It will take some time

Nobody should anticipate fixing a broken marriage in a couple of weeks, or even a few months.

To structure trust again if infidelity in marriage were to happen again, is even more difficult than constructing it the initial time.

You need to permit yourself time to get some clarity so you can decide exactly what you want to do.

Often the unfaithful partner will aim to hurry things.

They do this for a few primary reasons, one, they feel guilty and the faster you are 'back to regular' the faster some of that regret will fade.

And then, they know that if you have the ability to grieve for a time and get clearness it's extremely most likely you'll choose to end the relationship, and they might not desire that, despite the truth that they cheated.

Just think about some of these points if your partner has cheated and you want to decide if a relationship after infidelity in marriage is still possible.

Surviving an affair can be one of the most certainly difficult and unpleasant things you will ever go through.

You will get through it, and it's crucial to try to make the best decisions you can so that you will be able to find healing, with or without your partner in the future.

If your partner has cheated and you want to choose if leaving a relationship or staying is the best thing to do, just think about some of these points I've mentioned in this article.

It's good to explore carrying on break up discussions when dealing with infidelity in a relationship, so you may get through this most challenging and painful time.

To healing and a life of happiness!

You can find related info on topics like, 'getting back with your ex and sure ways to rekindle a relationship,' and so much more: http://jamesnussbaumer.com/getting-back-together-with-an-ex/

The link above gives you access to further helpful material and for folks who are interested in letting go of the past and moving on in life to attaining Real Abundance, Purpose, and Wellness in their lives.

Hi, I'm James Nussbaumer, I'd like to introduce myself through my thought provoking self-improvement and inspirational books, articles, videos, Podcast, and other content for a better life, where I reflect on the principles of A Course in Miracles. It's about being all you can be and a life of success and happiness. Thank you for visiting.

Build An Impressive Product Landing Page, Boost Conversion Rates

By Rob Stephen

Today, eCommerce business is trending in the market and most of the people are showing great interest to shop online. Hence, depending on the buyers' behaviour and demand, the number of online stores is also increasing in a remarkable way. However, to stand out from your competitors in today's vying business market, you need to come up with such a Magento store that is not only impressive by its looks but feature-rich as well to skyrocket your business. Here, you are going to get a few effective Magento tips on how to build an impressive product landing page that will boost conversion rate. Read on and make your Magento store a grand success.

Use Visual Content
The secret to making a successful landing page is to use visual content or image that is worth almost 60,000 words at the right place. While using images on the landing page, try to follow the below-mentioned tips for a better result.

→ Use high-quality and unique images
→ Use large images
→ If possible, enable zooming
→ Use video content
→ If possible, use 3D images

Induce Customer Feelings
Well, textual content not only helps in building SEO strategy but also helps in describing the product and its benefits. Make content so interesting and informative that shoppers cannot leave that particular page without clicking on 'add to your cart' button!

Try to avoid lengthy description. Keep it short, simple yet interesting, try to use peppy tone!

Activate Wish List Feature
According to a research based on customer behaviour, even though they don't have any plan to buy a product, they simply do surfing to check our different offers, different variations of a product.

Now, while surfing, if they like any item, they would love to save it for buying it later. Your job is to make this process of saving an item easier. Obviously, bookmark option is there. But, adding product to wish list is a lot easier and a no-brainer for them! Hence, enable it.

Leverage Customer Reviews
Let your visitors see what other shoppers think about your product (particularly, positive reviews from real shoppers). This is one of the usual customer behaviours to go through the client reviews before purchasing a product. Hence, do not miss this chance to showcase your products.

In the Magento store, go to admin panel to configure this customer review feature. For detailed ratings and review, Magento offers an extension as well.

Showcase Out-of-Stock Products
If any product is out-of-stock, let the customers view it. Let them know you care about them and hence, you would let know them when the product comes back in stock.

Thus, by offering them the subscription for back-in-stock notifications along with service for pre-ordering, you can build a trustworthy relationship with the customers. It will boost conversion rate and sales.

Offer Customers a Guarantee
When you add a guarantee and display it with the product on the page, shoppers get a reassurance. Such guarantee offers would help you to attract attention of more customers and to enhance your business sales figure.

How effective and impressive your site's product landing page is, depending on this, you can transform many prospects into potential and regular customers. Follow the above-mentioned smart and simple tips and be an ace in the online business.

Rob Stephen is an expert in Magento development and presently working and leading an efficient team of dedicated and professional Magento developers in Sydney at GetAProgrammer, a Sydney-based well-known digital service providing company. He loves to keep himself updated with the ongoing market trends and to share his valuable thoughts through penning down interesting articles. To get more updates and information, follow the   LinkedIn page of GetAProgrammer.

Factors To Consider Before You Hire a Limo Service

By Shalini Madhav

When people have weddings to attend, they wish to show their glam and luxury and look good at the same time. And for this purpose, most people opt for a limousine. The great thing about this is that you don't need to buy a limo to have this great experience. All you need to do is rent on. Today, you can rent a limo for a few hours. To ensure you get the best service, we have put a few factors together in the form of this article. Let's know more about it. Read on to find out more.

Distance

How much distance do you need to cover? It's important to opt for a provider that can transport you to your desired places. While you can choose from a lot of rentals, it's important to identify one that can serve you well.

Budget

It's also important to ask for a quote before you hire a service provider. This is important as you don't want to go out of your budget limit. Getting a quote from each provider will help you stick to your budget. Aside from this, you will be able to create a short list of the right providers.

Keep in mind that all companies will charge you a different price for their service. So, asking for a quote is really important. Therefore, you may want to check out different providers and choose one that can cover your needs. Make sure you consider the limo features before making a choice. The limo you are going to hire should be able to accommodate all of the people you are going to take with you.

Reputations of the Provider

Since you are going to hire a limo for an important occasion, it's important that you hire a reputable service. This is important to ensure that you have fun during the ride. An easy way of hiring the best provider is to consider the feedback from the previous clients of the service provider. You can go to the website of the service provider to read feedback from its clients. Reading the feedback and reviews will give you a pretty good idea of the reputation of the provider.

Insurance

Another thing that you want to keep in mind is that the provider should be insured. This will help you a lot in case your bus gets involved in a road accident. Aside from this, before you use a service, we suggest that you examine the vehicle from all sides to make sure it's in good condition. After all, you don't want to pay for something that was not your fault. Therefore, examining the vehicle at the time of hiring is a good idea. It's even better if you ask for a test driver before making the deal.

Long story short, before you sign the contract, make sure you consider the factors given in this article. This will help you get the most out of the rental service. Moreover, you will be able to have tons of fun. Ignoring these factors may create problems for you after you have rented the service.

If you have been invited to a wedding, you may hire a    Mississauga Limo to go there with style.

The 5 Best Essential Oils for Hair Growth

By Shalini Madhav

Hair is the most defining feature we have. It is, however, not perfect. It requires intense caring. This is the reason why it requires us to go an extra mile to take good care of it. If you do not take good care of your hair you may face many problems such as hair fall, hair loss, frizzy hair, split ends and the list go on and on. It is quite clear by now that your hair needs an extra treatment and it is definitely unwise to disagree with this notion.

But if the damage has been done for you, you have started to lose hair rapidly or facing severe hair fall every time you take a bath, then all hope is not lost. There is a way by which you can increase the growth of your hair and see visible results. The solution is essential oils.

What are essential oils?

Essential oils are aromatic concentrated extracts from a plant. Their aroma carries a resemblance to the plant they are extracted from. They are volatile in nature and have been known to provide remedies to a plethora of problems.

Like a lot of their useful applications, they can also be used to boost your hair growth and provide with visible results. So, let us dive deep and explore which ones are good for hair growth.

Lavender Oil

Lavender oil is one of the most popular essential oil, which is related to hair growth and one of the first things that comes to mind when hair growth is concerned. Lavender oil is known to accelerate hair growth and stimulating your hair follicles and giving them a chance to grow.

Tea Tree Oil

Tea Tree Essential Oil is also known as melaleuca oil or ti tree oil and has a refreshing camphoraceous odor. If your hair is flaky, then this essential oil will work wonders for your hair. This is also known to treat dermatitis and is a great solution for the treatment of dandruff and promotes hair growth.

Peppermint oil

Peppermint oil is another oil for promoting hair growth. Peppermint oil is known to increase the blood circulation in your head and promote hair growth. It also has a cooling effect when massaged thoroughly.

Rosemary Oil

Rosemary is a small herb with fragrant leaves and flowers which are of various colors. The oil extracted from this herb helps to promote hair growth. Problems like hair loss and thinness of hair are minimized by its regular application.

Avocado Oil

Avocado oil is laced with mono-unsaturated fats, which are important for healthy hair growth. They also affect your hair follicles, cuticles and nourish your hair.

If you are struggling with hair loss and want your hair to grow again naturally then regular applications of these essential oils are a must and should be present at all times in your cabinet.

If you have made up your mind to use an essential oil for yourself and cannot decide how and where to buy it from, then I strongly recommend you to visit http://www.fiberganic.com. They have a wide variety of products which will suit you and provide effective results.

Overcoming Unethical Communication in Organizations

By Martin Hahn

WHAT IS UNETHICAL COMMUNICATION? Unethical communication enhances human worth and dignity by not fostering truthfulness, fairness, responsibility, personal integrity, and respect for self and others.

ETHICAL COMMUNICATION POLICY

One of the things that run through every class of communication study is how to communicate effectively, but also through ethical manner of communicating. Whether we are writing a press release or disclosing a help piece of personal history or reporting a research results in a newspaper, the goal is to craft a message that will be understood as intended and to be able to deliver the message in an ethical manner.

In most circumstances, we communicate in an unethical manner with little or no conscious thought, however there are times when life gets complicated with too much work and too little time, it is family or relationship pressures that makes it difficult or illness to make just a few examples these are circumstances which we think more conscious than our relationship behavior.

EXAMPLES OF UNETHICAL COMMUNICATION

Unethical communications in this category are broken into 3 main categories:
1. Plagiarism
2. Cheating
3. Lying.

PLAGIARISM

The main meaning of plagiarism is taking someone else work and presenting it as your own without consulting or taking permission from the original creator. In other words, plagiarism goes beyond taking or using another word from word.

EXAMPLES OF PLAGIARISM

Copying another person's word verbatim and presenting it as your own: while conducting research on the way we use social powers upon ourselves, we noticed many peoples work are being copied and written back word for word.
Changing the wording in another person work and presenting it as your own:

THE EFFECTS OF UNETHICAL COMMUNICATIONS IN A COMPANY

1. MISUSING COMPANY TIME: Whether it is covering for someone who shows up late or altering a time sheet, misusing company time tops the list. This category includes knowing that one of your co-workers is conducting personal business on company time. By "personal business" the survey recognizes the difference between making cold calls to advance your freelance business and calling your spouse to find out how your sick child is doing.

2. ABUSIVE BEHAVIOUR: Too many workplaces are filled with managers and supervisors who use their position and power to mistreat or disrespect others. Unfortunately, unless the situation you're in involves race, gender or ethnic origin, there is often no legal protection against abusive behavior in the workplace.

3. EMPLOYEE THEFT: This are the things caused by the employee in the company through theft, whether in the area of note recording the necessary documentation or check tampering or not recording sales in order to skim.

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Overcoming Physical Distractions

By Martin Hahn

What is the meaning of physical distractions? Physical distractions are the bodily things that get in the way of communication Distractions such as background noise, poor lighting, uncomfortable sitting, unhygienic room, or an environment that is too hot or cold can affect people's morale and concentration, which in turn interfere with effective communication.

DISTRACTIONS IN EVERY ASPECT OF LIFE

There can be physical distractions in every sphere of life. Distractions can be observed and seen through the following:

1. IN THE CAR: While distracted driving can be attributed to anything that diverts attention away from the road, it is often the cell phone that receives the blame for distracted driving incidents. Studies have shown that cell phone usage while driving has striking similarities to the effects of drinking while driving; Cell phones tend to take the driver's attention away from the road and onto itself. With drunk driving, drivers often experience the "looking but not seeing" phenomena. While their eyes do indeed view objects on the road, their brains do not comprehend the meaning behind the image. All levels of distraction while driving are dangerous, and potential drivers are cautioned to keep awareness of their surroundings.

2. IN THE CLASSROOM BY THE STUDENTS: School-aged students, with developing brains, are more apt to conflicting stimuli while trying to focus. Large classroom sizes, technology use in and outside the classroom, and less natural stimuli have been seen as contributing factors to deflating test scores and classroom participation.

3. IN THE WORK PLACE: could also be considered as distraction in situations requiring full attention on a single object (e.g., sports, academic tests, performance). The issue of distraction in the workplace is studied in interruption.

4. IN FRICTION: distraction is often used as a source of comedy, whether the amusement comes from the gullibility of those distracted or the strangeness of whatever is utilized to create the distraction. Examples of comedic distraction, also called comic relief.

5. IN MEDICINE: Distraction is useful in the management of pain and anxiety. Dentists, for example may intentionally hum an annoying tune or engage in small talk just to create a diversion from the dental surgery process. Topical ointments containing capsaicin provide a superficial burning sensation that can momentarily distract a patient's attention away from the more serious pain of arthritis or muscle strain. A similar effect is made by oil which produces a burning sensation on the gums, and distracts from toothache.

6. IN CRIME: Armed robbers may create a distraction after their robbery, such as pulling a fire alarm, to create confusion and aid in their getaway. In a more serious case of crime, the victims might be hurt or even killed in this horror scenario.

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Overcoming Inefficient Communication in Organizations

By Martin Hahn

What is an inefficient / ineffective communication? Ineffective communication can create short- and long-term hostilities as well as decreased work productivity. We often don't think about the process of communicating while we are doing it, but paying closer attention to how you both send and receive information can eliminate problems and improve relationships.

Any disruption or failure in the process can create ineffective communication. Language is an obvious example; if you as a sender speak in a language the receiver doesn't understand, the communication fails. Writing a message to a person who has difficulties reading is also ineffective communication. These are called barriers, and they are not all so obvious. For example, if you have an idea but lack confidence to speak up, that is a barrier. Body language, such as slouching in a chair so that it looks like you are bored, is also a barrier.

REMOVING BARRIERS

Removing barriers will increase your odds of communicating effectively. Both senders and receivers should pay attention to others in the process, making eye contact, listening intently and avoiding distractions. By being empathetic, you are imagining what it is like to be in the other person's situation, which helps the communication process. Stereotypes, generalizations and inaccurate perceptions are also barriers, and are harder to remove since you must be aware of them. Watching and listening to others can help you gauge your stereotypes and perceptions in relation to others and help you improve your communication.

THE EFFECTS OF INEFFECTIVE COMMUNICATIONS IN BUSINESS

Communication is a fact of life, especially in the workplace, where teamwork, technology and remote work are increasingly common. For a business to thrive meet deadlines and exceed goals, solid communication systems and relationships must be in place. When communication breaks down, so does the business. When stress, unmet expectations, relational breakdown, low morale, dissatisfied clients, family problems, health concerns and a smaller bottom line become chronic workplace issues, poor communication could at the root of the problem. The effects of ineffective communications in the work place are as follows:

1. STRESS IN THE WORKPLACE: high-stress levels in the workplace are a huge sign that there are communication problems. Poor communication can create a feeling that everything on your to-do list is urgent, causing you and others to hurry, feel tense, overworked and have little-to-no sense of humor. Good communication causes a sense of stability and predictability, but lack of communication or unhealthy communication introduces a sense of fear that causes tension, which is counterproductive to efficiency.

2. UNMET EXPECTATIONS: lack of communication causes unmet expectations. Teams miss deadlines, clients miss appointments, and people on a project do not seem to know what their roles are. When employees have trouble figuring out what their priorities should be, they often choose the wrong thing and end up disappointing their superiors. Without clearly communicated expectations and priorities, it is impossible to know where to start and how to complete a project efficiently.

3. RELATIONSHIP BREAKDOWN: your previously positive relationship might feel strained, so when you pass your co-worker's or boss's cubicle, you are likely to want to hide, rather than sit down and have a friendly solution-finding conversation. You may even feel a sense of uncertainty about seeking conflict resolution for fear of how it might affect your job security. It is also common to feel a sense of insecurity or lack of fulfillment in completing your daily tasks, and all of these emotions slow down productivity in the workplace.

4. LOW MORALE: when people are dealing with intense emotions, they spend more time than normal on emotional management. Productivity goes down, and morale is replaced by a sense of relief of making it through the day. Workplace survival mode can be a real problem. When business relationships are wounded and there is no repair, trust goes out the window, making it difficult to work together to meet deadlines. When people miss deadlines, they tend to feel poorly about performance. This vicious cycle prevents teams and businesses from reaching their true potential.

5. DISSATISFIED CLIENTS: dissatisfied clients can be a sign of poor communication. When teams miss deadlines or appointments, superiors tend to be frustrated and stressed, but so do clients. If your client was counting on phone service to begin before its grand opening and your installation team missed the deadline, your client could be out of money. If your legal team is not fully prepared to present a case in court and is winging it at the last minute, the ruling might not be in your client's favor. When nursing staff misses a deadline, it could mean that a patient does not receive medication or a bath on time.

6. FAMILY STRESS: employees who are stressed all day go home stressed and worn out, which impacts their families. Instead of having a spouse or parent who is energetic and thankful to be home, the family is stuck with someone who has so many emotions to unload from the workday that an evening is barely enough time to get it all out. Employees may begin to feel guilty or even to experience conflict at home because of their tension and stress level. This stress stays with them as they start the next workday and it can be hard, if not impossible, to get ahead.

7. HEALTH: Employees who are stressed all day go home stressed and worn out, which impacts their families. Instead of having a spouse or parent who is energetic and thankful to be home, the family is stuck with someone who has so many emotions to unload from the workday that an evening is barely enough time to get it all out. Employees may begin to feel guilty or even to experience conflict at home because of their tension and stress level. This stress stays with them as they start the next workday and it can be hard, if not impossible, to get along.

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Overcoming Incorrect Choice of Medium in Organizations

By Martin Hahn

A wrong medium or an inappropriate medium chosen for communicating a message will act as a barrier to communication. On a shop floor, you cannot use a long written memo of instructions whereas your information on a new product in the market could be only through an effective and attractive advertisement.

Complementing one medium of communication with another appropriately can help overcome communication barrier caused by the medium chosen. An oral reminder in person or over the telephone followed up with a written letter can easily produce the desired response or expected reaction.

Furthermore, through the wrong choice of communication media, For example, two people are interacting, and suddenly one starts to use jargons, this will create a barrier to the receiver of the message because he/she might not know the meaning of those words. The same goes with texting on the phone or sending an email, people always use abbreviations, and this always lead to miscommunication.

Most of us desire to communicate effectively, but do not have a keen appreciation of the communication barriers to be faced. Because of these barriers, there is ample opportunity for something to go wrong in any communication. Competent managers develop an awareness of the barriers and learn to cope with them.

How effectively does it happen as a manager, communicate with your superiors, subordinates, and peers? Do you recognize the barriers to effective communication? Have you learned to cope with them? In the discussion that follows, the principal barriers to communicating effectively in today's working environment are identified, and proven techniques for coping with them are considered,

The principal barriers to effective communication are: noise, poor feedback, selection of inappropriate media, a wrong mental attitude, insufficient or lack of attention to work selection, delay in message transmittal, physical separation of the sender and receiver, and lack of empathy or a good relationship between the sender and receiver.

FACTORS THAT DETERMINE OVERCOMING INCORRECT CHOICE OF MEDIUM.

1. AGE: Many companies decide channel split by looking at customer demographics, particularly age. Lots of research in terms of using social media and real-time messaging such as web chat and text. And there's a belief in many circles that the older Baby Boomer generation has a stereotyped preference for talking on the phone compared to newer digital channels. While those in the middle - Generation X - are happy using the phone and email but perhaps still not totally comfortable with real-time messaging. This is a definite factor in choice, but not the only one.

2. CONTEXT: In an emergency where we need a fast answer, we pick up the phone, irrespective of our demographic group. However, if you are then told you'll be on hold for 15 minutes and chat is available, you may hang up and switch to this channel. In contrast, for less time-critical interactions sending an email provides the security, therefore companies need to look at why consumers are contacting them, particularly how urgent their query is, when balancing resources between channels.

3. PERSONALITY: Another perspective is to examine how the personality types of customers might drive their preferences for customer service channels. Extroverts, with confident and outgoing personalities, will be happier getting on the phone and might even enjoy some chitchat and putting their point across to a contact center agent. In contrast those with a reserved and introverted personality might prefer non-verbal/real-time channels such as email contact for customer service. This means they don't need to talk to someone and they can avoid the need to think on their feet when communicating with an agent on the phone. Email gives them plenty of time to consider and get across what they want to say. And they can avoid being put on the spot with difficult questions while on the phone or in a real-time dialogue on text or web chat.

4. TYPE OF BUSINESS: Obviously it can be difficult to analyze your customer base by personality without asking intrusive questions. However if you look at the type of business you are, it is possible to build a picture of the sort of customers you'll attract. A youth fashion retailer is obviously going to attract a different demographic than a provider of holidays to the over 50s. Understand your customers and use this information to assist in planning your multi-channel strategy. Run focus groups and research to help form this picture.

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Overcoming Message Competitions in Organizations

By Martin Hahn

Competitive message can be defined as an essential component of an effective marketing strategy that separates your business from your competitors. This advantage over competitors is gained by either providing greater value to customers or by offering greater benefits and services that justify higher prices. Competitive advantage is what keeps your business alive and growing, and it is the reason why the business is alive.

Unfortunately, very few senior managers can accurately communicate their company's unique value to their customers. Typically, when asked, a company's leaders can spit off generalized statements indicating where their company stands within the marketplace, but many times those statements do not truly resonate with prospects and customers.

Competitive messaging doesn't always reflect your company's strengths or product features, as those types of statements may only explain why you exist. Often, prospects and customers don't really care why you exist, it's your job to find out what they do care about and craft messages that will speak to those concerns, making prospects and customers want to learn more and eventually buy your product. The best messages are typically based on specific characteristics, actions, or behavior that set you apart, and the only way they will separate you is if your prospects and customers believe your messages and believe you offer unique value.

Furthermore, we are to look at the most important benefits of competitive messaging and how it works as a company -level strategy for business expansion, thereby we are going to look at the steps that are involved in developing a competitive messaging:

STEPS INVOLVED IN DEVELOPING COMPETITIVE MESSAGES

1. Examine your company's deliverables and develop a list of candidate statements that you believe might be good messages.
2. Conduct market research (preferably through an independent third-party) to test the statements for your target market.
3. Finalize the statements.
4. Roll out the statements throughout the company and incorporate them into marketing materials.
5. Adjust the messages over time.

WAYS TO OVERCOME MESSAGE COMPETITIONS

In order to overcome message competitions, the following approaches or ways can be adopted:

1. KNOW YOUR COMPETITORS: Find out who your competitors are, what they are offering and what their unique selling point (USP) is. This will identify the areas you need to compete in, as well as giving you a platform for knowing how they communicate, what yardstick do they use in their communication skills.
2. KNOW YOUR CUSTOMER: Customer expectations can change dramatically when economic conditions are unstable. Find out what matters to your customers now - is it lowers price, more flexible or premium service, the latest products? Revise your sales and marketing strategy accordingly.
3. STEP UP YOUR COMMUNICATION STRATEGY: Improve your market positioning statement. Make more effort to tell people who you are, what you sell and why they should buy from you. It doesn't have to be expensive; marketing can range from posters, leaflets and campaign.
4 LOOK AFTER YOUR EXISTING CUSTOMER: They will be your competitors' target market. Provide better customer service by being more responsive to their needs and expectations. If feasible, consider offering low-cost extras such as improved credit terms, discounts or loyalty schemes - remember, it's cheaper and easier to keep customers than to find new ones.
5. EXPAND YOUR OFFER: What related products or services might your customers is interested in? You might even consider diversifying into another area - many bars and restaurants have successfully offered business networking events, for example.
6. LOOK TO THE FUTURE: Businesses that plan for growth are more successful than those that are happy to stay still. Keep up with developments in your sector, follow consumer trends, invest in new technology and - crucially - have a clear idea of where you want to be in one, three and five years' time.

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Overcoming Inadequate Communication Structures in Organizations

By Martin Hahn

Meaning of communication structures? A communication structure is an instructional approach that provides a simulated dialogue between an author of instructional materials and the students. It can also be called an interactive technique for communicating understanding.

COMMUNICATION STRUCTURES
A communication structure is the pattern of interaction that exists in every social system. In families, mothers tend to interact with children more than fathers do, especially when the children are young, but this pattern may shift as the children get older.

TIPS TO OVERCOME INADEQUATE COMMUNICATION STRUCTURES:

We can simply say that there are some hurdles that bring about inadequate communication structures & how it can be perfectly overcome:

1. EFFECTIVE COMMUNICATION SKILLS: receiver is least likely to get the meaning of the message if the sender is not able to select the right words. Usage of the wrong and difficult words might send the wrong impression in the eyes of the customers.
2. LACK OF SUFFICIENT KNOWLEDGE: If we start communicating about something without knowledge of the subject, the barriers of communication are bound to occur. In fact, there are many sale people who cannot explain many completed words or ideas in a simple way.
3. OVERLOADED KNOWLEDGE: Conveying too much information is a great setback to communication why as firstly people might not be ready to grasp too much information. Secondly the information might be coming too fast that interpreting it becomes difficult.
4. EMOTIONAL TURBULENCE: Your emotional aggression in any form be it anger, hostility, fear, resentment etc. can be misconstrued and misinterpreted You will not be able to convey your thoughts well as you feel severely engrossed in emotional turmoil.
5. NOISY DISTRACTIONS/ SLOPPY STYLE: If you are communicating something in a noisy environment, it can distraught your communicative thoughts. Trouble in your mobile lines or a noise in surroundings like in restaurant can create barriers of communication.
6. WHEN COMMUNICATION CHAIN IS LONG: longer the communication chain means more chances in barriers of communication. If a message is sent through many receivers, it could get distorted, distilled and altered. A final receiver might not be able to get the complete message
7. NO FEEDBACK: in fact even a lack of feedback can deter effective communication. In your organization your supervisor is delivering instructions in long and complex sentences without giving you a chance to speak, you might pretend to listen, but the same won't give you result as you are not able to understand instructions.
8. IMPOLITE LANGUAGE: Communication means conveying your message to the people concerned. In whatever way it is delivered either through spoken, written or electronic communication distorted is not communication at all. This entails theoretical assumptions and knowledge to ensure effective communication process is followed.
9. INAPPROPRIATE MODE OF COMMUNICATION: Inappropriate way of communication simply means your message is not being delivered how much you try. For instance, if the detailed instruction is given on telephone it would be a sheer wastage for both the deliverer and a receiver.Sending a message through a wrong way creates trouble for the listener as it would be frustrating as well time-consuming.

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