The Best eCommerce Practices for a Seamless Customer Experience

By Rob Stephen

In this generation of online shopping, none of the businesses can thrive without an outright eCommerce site. Further, websites became an integral part of digital marketing strategy and hence maintaining a dynamic, appealing and user-friendly website is essential. From visual elements to UI/UX elements, everything matters! They should be able to lure customers and offer them a top-notch experience of shopping.

So, here's a quick guide for the budding eCommerce entrepreneurs to start off their stores like a pro and let every single visitor has an exceptional experience. The points discussed below also explain how every minute element of an eCommerce site has a direct impact on the perceptions and interests of the visitors.

Homepage must be engaging enough for the customers

You hardly have 4-5 seconds to capture the attention of the visitors and the first thing they see is the home page. Within those fraction of the time, you need to show them what you have and how amazing your brand is. Make it approachable with a clean layout, uncluttered elements, and bold colours. Put all the promo offers, deals and discounts on the homepage only with tempting banners/sliders to captivate the attention visitors.

Smooth navigation to persuade customers to explore

The navigation and its related elements have to be pretty intuitive and easy to use because that enable the customers to explore more of the other pages on the site. The basic behind such effortless navigation is clarity of elements. That means menu, search box, categories, sub-categories, call-to-action, all should be organised well and redirect customers to the page they were seeking for.

Businesslike content presentation is essential

Users don't just view your website for the products but also read what's written to know the brand and for other snippets of information on products you offer. However, flowery language, long sentences and tough words are never that catchy to visitors! So, put all your information, headlines, offers and sales announcements in simplest words and in separate blocks to avoid cluttering.

Responsive search tools are a must

Make your search effective and responsive with filters, keywords corrections and suggestions. Customers are impatient beings! If they do not get the exact things they were looking for, they will just leave. These options will help them find the exact items they have in their mind by typing the keywords. Filters enable them to search for products according to features, colours, size and other specialities.

Clear Call-to-Action and simplified checkout

To redirect customers to the checkout page without any hassles you need to place clear call-to-action on the product pages. Further, to assure that none of your customers leaves because you have a lengthier checkout process, then make it short with fewer fields.

At the end of the day, your website is for selling not just for capturing the attention of visitors. So, if there's enough traffic driving from the search engines to your website, leaves no chance to turn to their paying customers with these proven practices.

Rob Stephen is an experienced WooCommerce developer at PHPProgrammers, a leading eCommerce development firm in Australia who likes to talk about different tips and tricks of doing online businesses, eCommerce development trends and so forth. Follow the   Facebook page for more of his researched writings.