Smart Ways to Market Startup Business Online and Offline

By Al Masud Hira

Online

Every day, millions of people surf the web in their free time. Majority spend their time on social media networking sites like Facebook and Twitter, while others just browse online for products or ideas and information. With a number like this, there is a huge market stretching across the globe which if you can successfully tap into, could mean infinite possibilities for your business.

Website

There are a lot of free hosting sites around where you can put up your company website. But for a more professional feel, purchase your own domain and choose a catchy name that is easy to remember. People, in general, have short attention spans when it comes to reading things online so if you have a long complicated domain name, there is a tendency they might forget it. Punchy names, on the other hand, will stick in their minds even if they only have seen it or heard it once. Make sure your website name ties up with your company name if you don't use the same for both. If you're having trouble picking a company or domain name, head over to pickydomains.com for some help.

Facebook

These days, creating a website isn't enough. You have to create a Facebook page and share it with potential customers. Get them to like and share your page so they can receive updates about news on products and services you are offering. Ask friends to like and share your page so that their friends can share it, too. Your Facebook page can lead people to the actual company website, thereby generating more traffic and increasing sales.

Twitter

In internet marketing, sometimes, less is more especially when it comes to tweets. Here you can be as creative as you want using the limited characters available in a single tweet. Short, sweet, simple and straight to the point slogans is yours for the taking. Catchy and noteworthy tweets will be retweeted by fans and when you gain more followers, they too can multiply your fanbase when they repost tweets. Make sure to link your Twitter to your Facebook page so that it will be updated every time you tweet.

MyLife online platform

MyLife

Some people might prefer using other networking sites other than My life. But what they don't know is that it acts as an online platform where you can manage all your other social networking sites and even emails on a single dashboard. It is less of a hassle compared to opening various social media accounts on different tabs. You can even visit MyLife's zip code directory and use it to find business contacts or potential customers near your area, or if you're planning an expansion, across different states.

Offline

Although internet marketing is more cost-effective these days, a little-printed media still helps in marketing your startup business.

Business Cards

Business cards are essential especially when it comes to meeting new clients. It helps establish professional ties and saves you from looking for that errant piece of paper and pen so you could write down your contact details. Your business card should include your name, company website, mobile number, email and office address if you have one. It should be printed in the easy-to-read font in just the right size.

PR marketing

Press Release

Many believe that the newspaper and other printed media are a dying medium. But there are still those who prefer to hold a real newspaper instead of the electronic one. Press releases are a great way to make your business known to the local community in your area. You can also post your press release on your website after it has been published. If you have a friend working in your local newspaper, perhaps he would like to interview you regarding your new business.

It would be like hitting two birds with one stone since he will get his article and at the same time, you get to advertise your business. Aside from the online marketing and traditional way of advertising, a great way to win over customers is to deliver as promised what is mentioned in your promotional ads. Delivering customer satisfaction means more chances of clients returning. Word-of-mouth referrals online also spread like wildfire so continue delivering great services or products and your company will gradually take off and become a success.

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6 Things IMers Need to Know About Marketing Campaigns

By Sammi C

Table of Contents

Best Ways To Start Online Marketing With Little Money

6 Things IMers Need to Know About Your Marketing Campaign

Marketing Campaigns Don't Come Free... or do they?

Free Marketing Tools... Yes!

Don't Underestimate Social Media

Tell Your Story - It Matters

How to Start Online Marketing with Zero Experience

Don't Just Walk Away

Best Ways To Start Online Marketing With Little Money

Anyone who has ever started a marketing campaign can tell you that marketing is a very tricky business. However, the days when marketing was simply about throwing up a few fliers and sending out some snail mail are long gone. Today, most marketing campaigns are done on the Internet, and that is a whole other ballgame. With that being said, read on below for a few of the top things you need to know about your marketing campaign.

If you want to make sure that you are giving your IM business the best chance at success, then you are going to have to invest some time and a little bit of money into online marketing. This is vital if you want to make sure that you are keeping up with your competition. If all of your competitors are making use of proper marketing techniques and you are not, it is only a matter of time before things for your business start to dwindle and you want to prevent that from ever happening.

There are 6 Things IMers Need to Know About Your Marketing Campaign if you want to build a successful Internet Marketing business online.

However, First Things First... You want to get it out of your head that you have to have a lot of money in order to properly market your company. In fact, some of the best online marketing tools and techniques do not require a ton of money. They might need a little bit of money, but mostly, they require time and effort. If you have that - then you can make it work with no problem.

To help you with this, you will want to make sure that you are taking the time to make use of the following tips.

6 Things IMers Need to Know About Your Marketing Campaign

1. Marketing Campaigns Don't Come Free... or do they?

This is a MUST for anyone who hopes to have even a remote chance of succeeding with an online business as an Internet Marketer (IMer). There are plenty of programs available that will provide you with the ability to build your own "free" site. However, you want to be very careful as to what exactly "free" allows for and doesn't.

Your initial attempts at internet marketing, until you acquire the necessary skills and know-how, should always be with programs that are "free" (or at minimum offer free trials of at least 30 days). This will allow you some time to become more knowledgeable prior to engaging in any paid internet marketing system or promotional campaigns.

Nonetheless, whether free or paid, you want to have some specific requirements that must be met if you are to have any chance of success in your journey as an IMer. They are simple and should include (but not be limited to):

Free hosting (for at least 6 months)

Offer ease of use

Provide reliable support and last but never least

Be reasonably priced (stay within what you can comfortably afford)

You can easily obtain most, if not all, of this information online by checking reviews. - Be Sure To Do That!

Do your due diligence and you WILL find "Exactly" what you are looking for and need.

"Your Website Should Earn You Money... NOT Just Cost You Money."

While launching a marketing campaign certainly isn't easy or completely free, it doesn't have to cost you an arm and a leg. Remember, there is nothing more revealing than a well-placed YouTube video or taking a chance on social media. Get your feet wet free of charge, sign up for a social media page for your business (if you haven't, yet). With this in mind, you want to make sure that you start planning to set aside a budget (even a modest one) for your marketing campaign if it is to be effective.

2. Free Marketing Tools... Yes!

You need to start understanding the online marketing tools that are offered to you free of charge. After all, your IM business will financially benefit if you make sure you are using them correctly. Then, with the extra money that you have earned from those techniques, you will be able to move on to bigger and better online marketing strategies.

So what kind of online marketing tool is free of charge?

Social media - that's what! Sure, you might have thought that social media pages are for people to keep in contact with their family and to show off vacation pictures to all of their friends. However, while it is that, it is also so much more. You can create a nice business page on a social media website, update it as needed with valuable information, and interact with people who you hope to turn into customers one day.

3. Don't Underestimate Social Media

As much as you might hate to, marketing on social media is where it's at. By getting yourself out there and showing the world what your business has to offer, you will find that you will be much better off! Social Media are used 24 hours a day, seven days a week, and nothing gets the word out there like social media can.

4. Tell Your Story - It Matters

In the marketing world, your product isn't the only thing that matters. When you start a marketing campaign, you automatically become a piece of media. No one wants to watch an advertisement for a product that is boring, no matter how sensational that product may be. These days, you have to sell your brand, not just your product. The best way to do this is by making the customer feel what the product can do for them. Telling a story matters, if you want your product to sell and your brand to succeed.

5. How to Start Online Marketing With Zero Experience

Do not make the mistake of falling into the trap where you assume that you have to have a ton of internet marketing experience in order to make it work for you. This is nonsense because someone who has absolutely zero experience with internet marketing can become very successful with it. And the best part? It might not take as long as you think! This is because there are a lot of easy ways to get started. Since there are multiple ways to make use of internet marketing, you will find that there is always something you can do to make this an easier thing for you to accomplish.

Remember, one of the first things you can do, and with little experience if any, is to assure that you are setting up some social media accounts for your business. You will then want to make sure that you are spending enough time throughout the week interacting with the people that like your page. Utilize your time wisely, not for simple SM chit-chat. This is a time consuming but much-needed process, particularly if your budget is low - Let's call this Time-Equity.

6. Don't Just Walk Away

Simply setting up the page and walking away is not going to cut it because people will forget about you. They are also not likely to view you as an authority figure in the field that you are in. If you are tight on time, you can always have a friend or family member help you with your social media pages throughout the week. Since we are only talking maybe an hour or two of work a week, this should not be a hard thing to do.

Your Website & Content

There are also resources available that, for a fee (very small in some cases), will write content for you to publish on your site and SM pages. You want to ensure that your content is 100% unique and of the highest quality related to your niche so be sure to discuss your requirements clearly, if you are to source out your content writing.

Whether you set up the website on your own or you get help with it - it is all about keeping it up to date with fresh evergreen/unique, high-quality content. Show your potential clients or customers that you are the person to go to when they need a little help. Even a whiff of knowledge and sharing that knowledge can really go a long way!

Recap

These are but a few of the things you need to know before you launch a marketing campaign. Make sure that you don't forget them and your campaign should be a roaring success. Marketing has come a long way, get on board for the success you have always wanted to achieve today.

It is important to make sure that you are doing everything that you can in order to get the name of your IM business out there. This way, you will be able to help more people than ever before. You will also be able to find that you are making more money than ever before. So, how can this be accomplished? One way to achieve this is to pay diligent attention to the things you need to know about your business and its marketing campaign.

Become laser-focused on internet marketing best practices for your IM business. This might seem a bit intimidating, especially if you have never given internet marketing a try, but it's really not difficult to achieve.

Sign up for a social media page for your business right away, if you haven't already. This is absolutely free and in today's world, probably one of the best online marketing tools out there. This is because so many people find themselves spending a great deal of their free time online social media websites. It simply is not something that you want to pass up on.

Then What?

Of course, you are going to have to take it a step further; don't just setting up the business social media page and walking away. You are going to have to make sure that you are being interactive with the people who visit your page. Post updates on your SM pages; Link articles/posts/blogs from your site to your SM pages; Offer free advice.

Do anything you can in order to gain the trust of your future customers.

Become very familiar with the things you need to know about your Internet Marketing business. Learn about and invest in some online marketing strategies whenever possible. Do not be surprised when this, and this alone, starts to give you some cushioning in your profit margins; which will come in very handy when you decide to venture and expand your market even further.

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InternetMarketing - Too Busy For Your Business To Grow?

By Jon Allo

Just about every business owner starts with the idea of growing their business to become something bigger and better. But as your business grows in recognition, income and overall results, it also means that you have a much bigger workload.

You end up spending too much time working in the business rather than working on the business. If you find that you're battling to get everything done on time, you can try batching.

It's a method of organization which should help you to save time in your business and be more effective.

Save Time Every Day With Batching

Batching is a technique where you devote specific time periods to certain tasks which you need to finish - and the tasks are all similar. For instance, this could be setting aside an hour to reply to emails and send out new emails to new contacts. Or it could be half an hour to write a new blog post or add some videos to your website.

When you know that you have a number of blog pasts to write, it's not uncommon to swap between one post and another. But you'll be much more effective if you concentrate your attention on one task at a time. Aim to touch each post, article, video or whatever only once and finish it. By batching your tasks you can accomplish more.

How Does Batching Save Time?

Not everyone has the capability to stay focused and on target all the way during the day. Even sitting down for an hour or so with the objective to complete the tasks you need to do can quickly change into something else. And what was intended to take a couple of minutes can take much longer than you had planned for.

In addition to staying more focused and being able to finish one task, batching will also mean that you save a lot of time. Every time you lose concentration and start doing something else, it can take 10-15 minutes to gain back your focus and remember what you were doing and get back on track.

How Can You Start With Batching?

To if batching makes it possible for you to save time in your business, start by making a list of all the jobs that you need to finish in a given time frame. Based on either priority or the amount of time you foresee each one is going to take, make a list with an allocation of the time period to each one.

The strategy is to then stick to the time period you have allocated to each task, and concentrate only on that one specific thing. This will stop you getting sidetracked and trying to do something else at the same time. The fact you have given yourself a time frame to complete it by will help you to stick to the target and complete it successfully.

If you've been doing everything yourself, you'll quickly find that this is a limiting factor in the growth of your business. Putting systems in place makes things quicker, and it makes it easier to outsource, giving you more time to focus on growth and new ideas. To learn more download my free checklist, A Guide To Business Systems And Automation at    https://jonallo.com/biz-systems

InternetMarketing - 7 Things Your Website May Be Missing

By Casey Bowden

It's no secret that everything these days is done online. We can shop, interact, look up information, and even market our businesses, all with a few clicks of a button. Your website is one of the most powerful tools available to grow your business and be more successful. But unfortunately, most websites are missing key components that hinder their ability to effectively reach customers. Is your website the best it can be? Keep reading to find out.

Mobile-Responsiveness
I cannot stress enough the importance of mobile-responsiveness. You need to make sure your website looks and functions just as well as your desktop site. It's important for two reasons. First, Google actually began ranking websites that are highly mobile-friendly towards the top of their results page. Second, 85% of people searching online are doing it on mobile devices. If your site takes forever to load or doesn't look and function properly, people will move on quickly.

Clear Call To Action
One of the most common things that websites fail to feature is a prominent Call to Action button. If people don't see anything prompting them to act, they will often leave the website without taking the next step to reach out to you. Buttons should be prominently placed, match the rest of your colors/branding, and give people clear direction.

Authentic Photos
People can usually tell if a website is using stock photos and videos. While it is generally more expensive and time-consuming, using authentic photos and videos on your web pages can make you stand out above the competition. High-quality, creative media will make the website appear polished and professional. Visuals are very important in marketing your company, so don't just choose the cheapest/easiest option. A large background video on the homepage can entice visitors further into your site, high-quality images can accompany key service content, a gallery can showcase your work, etc.

Contact Information
This may seem obvious, but you'd be surprised to find out how many websites are missing vital contact information. Your company info should be easy to find and access. We actually display our contact info on the bottom of several of our site's pages. All people have to do is scroll down and everything they need is right there. Also, having a contact page is a given. On it, you should have any important info they can use to reach you such as your email, phone, address, etc. You should include a contact form that's practical and easy for visitors to use.

Proper Hosting
Hosting can sometimes be an afterthought when a company launches its new website. Once the site is launched, people often pay for the cheapest hosting available and assume everything will go smoothly. But websites often encounter problems, and poor hosting could result in many issues that are bad for business. You could lose revenue if your site goes down, be ranked low on SEO rankings if your site is slow, and be susceptible to serious security and malware attacks if not properly protected.

Blog Section
Many companies do not see the value of a blog, but a blog section is a great way for visitors to gain some insight into your company. They are also a great way to promote your business because you can advertise each blog post on social media. Keep your topics well-rounded. Not every post has to be all business-you can have fun with your writing. Try to be knowledgeable and informative, but always remember that people want to know they're dealing with real people on the other side. Don't be afraid to let your personality show!

Testimonials
Testimonials are a great way to earn the trust of potential customers on your website. A real review of your company could be the spark that inspires someone to take action. Incorporate high-quality video testimonials if you want to add to the authenticity even more. Word-of-mouth marketing is free, so give people a great experience and they will gladly spread the word.

Keep these important aspects in mind when reviewing your website. If you want a high-end site that looks and functions great, Design Extensions can help! Our team of design and development experts has been building websites since 1999 (that's right, the 90s!). Get in touch with us to discuss any website, marketing or branding needs you may have. Visit http://www.designextensions.com today!