5 Common Misconceptions About SEO

In today’s world of digital marketing, SEO plays a vital role in helping you reach your target audiences and build a strong online presence.

Keeping up to date with the latest SEO practices and information is vital to the success of your online campaigns, but with so much material available it’s easy for misconceptions to be passed off as “expert advice.” But finding the right information is easier than you think and it starts by breaking down some common misconceptions about SEO.

1. You Don’t Have to Worry About Keyword Research

Keyword research is still a vital part of digital marketing, and ignoring the importance of keywords can be dangerous. So can keyword stuffing. What drives the most results are carefully researched keywords that are organically placed in content so they flow naturally. Programs like Google Keyword Planner can help you research the right language to connect with your target audience.

2. Set It Once and You’re Done

SEO requires continuous monitoring, it’s not something where you can “set it and forget it.” Why? SEO analytics provide valuable information on the success of your digital campaigns as well as how they’re reaching your target audiences. These provide insights that can be used to adjust your approach for the best results.

3. It’s All About the Links

Links still play an important role in SEO, but they’re not the only factor that determines your online ranking. While nobody knows for sure how Google’s algorithm determines a site’s SERP, quality links along with other factors like content, keywords, and meta tags are important to focus on as well for achieving a strong SEO ranking.

4. The Importance of Being #1

Having a high SEO ranking is important, but you don’t necessarily have to be number one. Because rankings fluctuate you’re more likely to see an increase in organic search traffic to your site if you’re on the first page of search results regardless of whether or not you’re ranked first. Focusing on reaching the right audiences with targeted content can do more for your site traffic in the long run than ranking number one.

5. SEO is Just Too Difficult

While it may seem like you need a degree in digital marketing in order to understand SEO and how to use it, it’s never too late to learn how to make it work for you. There’s plenty of beginner’s guide’s available online that will help you understand the fundamentals and start developing your own SEO strategy. Don’t feel like you have the time to spare to learn SEO? Try working with a digital marketing agency. With the help of SEO experts, you can get the personalized attention that will help you create a successful marketing plan.

Main source of article: https://www.webstrategyplus.com/5-common-misconceptions-seo/

How to Learn Ayurveda in India

Knowledge of ayurveda is very essential and valuable these days. In a market of processed chemical products everyone is having some issues and side effects when using any creams for face or skin. With...

Knowledge of ayurveda is very essential and valuable these days. In a market of processed chemical products everyone is having some issues and side effects when using any creams for face or skin. With the increment in pollutions and infections it is very important to use quality products to remain healthy, safe, neat and clean at first place. For that, ayurvedic education is important. This is because knowledge will help the individual person and other person to stay healthy and disease free. Ayurveda has been used in ancient India for the last 5000 years ago.

According to ayurveda, human body is comprised of three doshas i.e., vata, pitta and kapha. When these doshas are imbalanced then human suffers from diseases and illness. To get healthy and disease free, balancing of these three doshas are required. That’s where ayurveda plays and crucial role.

There are lots of ayurvedic treatments like massaging therapy, yoga therapy etc. which are helpful to cure any diseases. Ayurveda is not only limited to body fitness but is also expanded to the mind which includes meditation sessions, developing a healthy, stress free, depression free lifestyle. Ayurveda also helps in prevention of diseases like diabetes, high blood pressure, healthy and glowing skin, reducing obesity etc. especially Indian people who are suffering more from these diseases.

So now the question is how to learn ayurveda in India? There are different ayurveda schools in India offering ayurveda certifications which will help you to live a healthy and joyful life and to help other people leading the same life. One of the best ayurveda school in India is Aithein Healing. This academy provides all kinds of knowledge courses related to ayurveda such as ayurveda massage course, healing massage course, Siddha Marma Points Massage course, treating your body with yoga training, foot massage courses, head massage courses, sound healing, thai massage courses etc. You can learn these things to transform your life and life of others. So why not to start now?

Bio Conference in China: A Platform to Collaborate and Flourish

Keep reading the article to explore the oceanic scopes of joining bio conference in China for investors, producers of pharmaceutical products and biopharma innovators.

Regardless of, you’re a promising investor, manufacturer of pharmaceutical products or involved in biopharmaceutical innovations, partaking in a bio conference in China can add greater value to the areas you specialize in. The well-organized scientific session offers a unique platform to those masterminds gathering from across the world to share their viewpoints that hearten, educate, and encourage overseas investments and collaborations in the fastest growing healthcare industry through the introduction of biopharmaceutical innovations.

Future Potential of Biopharma and Healthcare

There is no denying that biopharmaceutical industries are one of the fastest-growing sectors on the plant today. As estimated biopharmaceuticals produce global revenue of more than $163 billion while having 20% stake that pharma market produces. In the same way, its annual growth rate, as of today, stands to cross over 8% which is just 2 times more than conventional pharma industries.

Role of Biopharma in Healthcare and Pharmaceuticals

As many of us don’t know the difference between Pharma and Biopharma sector which is both devoted to foster human wellbeing, they need to know that there is a considerable difference among the two. While pharmaceutical industries are focused on producing medicines using plants and lots of chemical compounds to treat diseases or protecting humans from infections, biopharma is involved in using advancements in genetic researches with a view to create products to deal with critical human diseases and conditions. For example, scientific establishments of high-level researchers bring solutions of most untreated and stubborn medical conditions like cancer and autoimmune diseases.

Scope of Collaboration

In fact, the success records of biopharma have set its standard worldwide with the creation of some of the revolutionary drugs to address previously incurable health conditions and life-threatening diseases. The usefulness and security of biopharmaceutical therapeutic solutions enable global class pharma companies to earn premium prices on selling these innovative drugs.

With strong demand of these medications as pharmaceutical companies can make high profit with a potential to earning $1 billion or more sales annually, similarly for major investors it can be a great opportunity to earn long term royalty through partnership or investments in scientific research and developments cells that require lots of funding to continue their high-cost operations or initiate a profit-making pharmaceutical business through buying of copyrights of the technology or licenses from biopharma academics.

Thereby, you can well assume the importance of joining bio conference in China that welcomes all those who are interested to explore its 1-to-1 networking scope during, prior to or after the forum as arranged by the organizers.

Benefits of Attending Bio Conference in China

Ø  Explore the trend

The symposium offers you the opportunity to discover the uprising trend of healthcare industry, biopharma innovations, and thoughts of leading investors in China.

Ø  Present your invention

Let the industry know about your cutting-edge discovery of biopharma and healthcare products before the major Chinese investors who are aggressively seeking money-making projects to invest or buying product licensing opportunities.

Ø  Get connected to combine

Prior to the forum and in its continuation, the organizers of bio conference will organize 1-to-1 partnering meetings.

Ø  Move forward

Apart from being amidst the fastest developing sectors, healthcare industry boasts assured growth and free from economic recession. Thereby, undergoing a worthy collaboration can be a great way to enter into the up-and-coming healthcare market in China.

How To Spend Extra Time With Family

Today's life challenges are entirely different than the ones your parents faced. Don't allow business and life to distract you from living your life in the present.

Eat meals together: At least four times a week, we eat dinner as a family. Sometimes it's takeout, and sometimes it is pancakes and scrambled eggs, but the important point is we are together.

As my kids have gotten older it has become harder to coordinate our schedules, but dinner is our time to really connect. Our conversations around the table provide opportunities for all of us to bond, plan, and learn from one another.

One way I try to make family dinners extra fun is with mealtime activities. Let me share two of my favorite ones that are both silly and educational. If you don't care for the below, take a look online; there are a ton of great ones out there!

Pass the What? This game encourages vocabulary-building. Serve the meal family-style, placing all of the food in serving dishes on the table. When anyone would like a helping of a food, they must ask for it. But here's the twist: you cannot use the name of the food!

Instead, you must give a description of what you'd like. So, instead of asking, "May I have some mashed potatoes?" you would need to say something like, "May I have some of the white, fluffy food that tastes good with gravy?" This has been a great way to get our family talking and laughing together at dinnertime.

Question Bowl: Before your meal, take Post-it notes and write questions on them. Consider your kids' interests and recent activities. For example, "Which country would you like to visit and why?" or "If you were on a deserted island and could only eat one food, what would it be?" The idea is to pick subjects that will start conversation at the table. For this activity, I let my older daughters help with the preparation and have them write a question or two to place in the bowl.

At mealtime, you take turns drawing questions from the bowl and reading them aloud. This is a lot of fun and promotes some great dinner-table discussions.

Pick them up from school and make it count: If you can manage it, pick your kids up from daycare or school once a month, or even more if you are able. Plan for it, put it in your calendar, and consider it as important as any work meeting.

As a child, my parents almost never picked me up from school as they were always working. But the few times they did were very memorable for me. So whenever I can, I try to be the one who picks my kids up. And then I do my best to make it memorable. We always do something fun, like a trip to the bookstore for something new, or even better--an ice cream cone!

Your children need you to be present and you need you to be present for your family's sake. Many years from now, you will all be grateful for the lack of distractions and the focus on the people you care about most.

Who Should Pay for Work Uniforms?

Workplace uniform policies aren’t controversial topics for employees as most would expect a policy in place. However, if a company has specified what they expect you to wear and this involves you spending money to comply, who really should be covering this expense?

Obviously, most companies will only be able to grant what they can afford. What a lot of people don’t know, however, is that there are options available besides buying employee uniforms outright.

 

Subsidise.

This is a particularly popular choice for retail employers who want their employees to wear the brand whilst at work. For instance, clothing giant Topshop has a uniform allowance in place for their employees which entails them to 60% off 5 items every three months. Similarly, multinational retail company H&M offers their employees a 25% off discount the whole year round. Of course, whilst the company would prefer for their staff to wear the brand, there is an understanding that employees may wish to wear brands they already own.

Essential buying.

For trade and hospitality industries, most employers will purchase the absolute essentials and any personalised garments for their working staff. E.g. hygiene caps, safety goggles, branded polo tops and sweatshirts.

Bulk buy.

Generally, e-commerce uniform shops will offer a discount when a company bulk buys their uniforms. Therefore, it may be worth browsing different sites to work out what is most reasonable for you with the discount included, providing you with the option to buy your employees their uniforms.

Company uniform trade account.

Another option as opposed to the one above, if you’re a large company with set uniforms for all employees, then you’re able to set up a trade account with your chosen online workwear supplier. Going one step further, once a trade account is established, it may be possible to download their app and create an account that all employees can access. This way, due to the sheer amount of orders that would occur through the app, you could arrange a discount with the workwear company. Consequently, making the process for staff simpler and more affordable, without the hefty expense of buying all uniforms.

 

All in all, the answer to who should be paying for your uniform is completely subjective to the company at hand. Apart from certain companies, there is no obligation for businesses to cover the cost of their employee uniforms but there are definitely options out there to help staff.