The Do Not's When Optimizing Your Site For Search Engines

By Piotr Dariusz Makowski

If you decide to incorporate the use of unusual or fake words in your content, such use can also support your brand efforts, and even help define an internet advertising campaign. Consider all the businesses you can think of off the top of your head that use non-words in their marketing.

Determine to choose fake words that have a clear meaning that will likely not be misunderstood to avoid accidentally insulting an individual or group. Try getting opinions about the word before incorporating it into your internet sites to avoid any difficulties or misunderstanding that might arise.

Before you incorporate a fake word into your SEO efforts, use tools such as Google translate to make sure the word does not mean something in another language that will take away from your business reputation or imply a meaning you didn't intend. Although it's likely your fake word will come up in another language, it won't necessarily mean you shouldn't use the word if its meaning is neutral or unrelated to your business or service.

Don't be afraid of developing a new phrase or expression. Consider that Google itself is a neologism, a new expression that didn't exist in terms of its meaning today. Similarly, the word blog has come into general use.

Never forfeit clarity for novelty if you're considering using unusual phrasing in your business internet sites. Most of all you are trying to communicate with customers and potential customers, and every choice of language should reflect that goal. Today's SEO is more geared than ever at supporting language that provides clarity by reflecting natural language rather than language generated specifically for SEO improvement.

Using fad language may require frequent updating and modification of your content and ultimately be of limited or of not benefit to your SEO efforts. Slang can be popular for a month, a year, or make it into dictionaries, and it's frequently difficult to tell without waiting and seeing what happens.

If you're using popular non-words that are currently used as slang in any of your internet content, choose wisely with consideration towards whether someone has intellectual property rights on the phrase you're using, and whether the association of the unusual wording is either more casual or in some other way contradictory to your business.

Using unusual words or made up words can sometimes help your SEO efforts. Use the tips above before you incorporate made-up language into your internet content.

Choose your subject matter for your website. If you want to do a homepage that focuses on a variety of things, that is all well and good. But forget about optimizing it for search engines. You need to have no more than five primary keywords that your content revolves around, and these keywords need to be pretty similar to one another.