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Showing posts from January 21, 2017

Customer Acquisition: 15 Resources You Need to Reach, Convert, and Keep Your Customers

Marketing – it’s growing a brand; it’s spreading word of mouth; it’s capturing leads; it’s conversion; it’s retention – it’s a lot of pressure.

Unless you work for HubSpot – who has 200 people on their marketing department and a team dedicated to just doing webinars – you’re probably wearing lots of marketing hats at the same time.

Between writing blog posts, growing your social media channels, and creating your next lead magnet, it’s easy to lose sight of your main goal: customer acquisition.

You may be watching your Instagram followers and tracking your email open rates, but all you really need are customers, and customers that stay.

But setting your priorities straight doesn’t make the work easier.

Not to mention how best practices change every six months with algorithm updates and new “we’re the Uber of X!” apps.

To help you get by, I’ve compiled a list of trusted resources that cover the whole customer acquisition journey. From reaching new customers to converting them and k…

How Instapage Uses Landing Pages for Content Marketing

The interest in and demand for landing pages has grown substantially over the past decade. The reason for this growth is simple: Landing pages are the best solution to optimize paid advertising campaigns and provide a personalized experience for the search user.

That’s because they help marketers target specific audiences and collect valuable user information — like email address and phone number. We don’t only use landing pages for paid advertising, though.
Before we get ahead of ourselves, let’s start with a quick reminder…

What is a landing page?

A landing page is a standalone web page that a visitor lands on after clicking an ad or search result. Its sole purpose is to get that visitor to take action (to sign up, register, download, buy, etc.).

Landing pages contain persuasive elements such as compelling headlines, a short form, social proof, explanatory videos, and a strong call-to-action that gets prospects to convert.

One of the greatest benefits about landing pages is thei…

How To Learn New Skills As A Content Marketer | #OverheardAtCoSchedule

Content teams often have too much to do, and too few people to get it all done. For content marketers, that means we’re often asked to stretch our skill sets.

Whether you need to create a new type of content or delve into a task you’ve never tackled before, you 
 may not always know how to do everything you’re asked right away.

It’s easy to feel overwhelmed.

Fortunately, learning new content marketing skills isn’t as hard as it sounds. In fact, it only takes 100 hours to develop basic competency at a given task. Plus, you don’t have to be a master right away.

The secret to success is to just start.

The secret to success is to just start. #OverheardAtCoSchedule

CLICK TO TWEET

Want to use Click to Tweet on your blog?

In this video, I chat with CoSchedule’s Content Marketing Lead, Nathan Ellering, to discuss how to overcome perfectionism and the fear of failure.

Plus, you’ll learn the same skill development process the CoSchedule team used to build a blog that gets 1 million page views…

4 Common Mistakes Email Marketers Make that Result in Lost Revenue | Guest Post

It has long been established that email marketing is one of the most effective methods of getting the word out about your organization. With an ROI of $38 for every $1 spent, there just aren’t any other avenues that come even close.
That doesn’t mean that every email marketing campaign will be successful, however. If you’re not careful as you lay out your campaign, you could find yourself making some mistakes that will end up costing you.
Overhyping the Subject Line
We’ve all seen it before. “Amazing results in just one hour!” “ You won’t believe how effective this product is!” Clickbait subject lines have been around on email marketing messages longer than anywhere, and it’s a big turnoff for customers. A sensationalized title that delivers something less than it promises damages the trust you want your customers to have for your company. After a while, they’ll stop opening your messages entirely.

Even something as simple as “Amazing new product!” can backfire if the pro…

The Power of Copywriting in Branding

The fact that you’re reading these words right now can be attributed to a number of things. You may have arrived here because a social media post piqued your interest. Perhaps you’re at work, researching branding agencies for an upcoming project, and found yourself scrolling through the latest our latest posts. You may even be standing in line at the supermarket, phone in hand, reading the results of a spur-of-the-moment search on the difference between “copyrighting” and “copywriting.”

Regardless how you ended up here, however, your path was laid out for you by the same communicative device: copywriting itself.

Copywriting is everywhere, but nowhere is its power more evident than in branding. From the foundation of your brand to the ways it engages its customers, copywriting is essential. In a very real sense, the quality of your brand is determined by the quality of its copy. To see why this is the case, let’s take a look at three areas of branding that rely on copywriti…