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Showing posts from January 12, 2017

How to Boost your Email List with Forgotten Offline Marketing Gems

Have you ever sat staring at your screen in frustration because your new online marketing strategy failed? I must admit, I’ve wanted to throw my computer out the window a few times when things haven’t worked out the way I thought they would.
We marketers spend so many hours and resources on online marketing, and even more on understanding online marketing.
In the online world things change so quickly, and many of our efforts are wasted because we don’t know how to keep up with the rapid changes in online marketing.
I’m not saying that we shouldn’t focus on online marketing, but rather combine our online marketing efforts with offline efforts – yes, I just said offline in 2016, can you believe it?
You might think of offline marketing as a dinosaur – but it’s not outdated at all.

We forget that there’s huge marketing and branding potential offline as well as online, and I will argue that the offline world of marketing is somewhat easier to keep up with and thus well worth the time…