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Showing posts from December 5, 2016

Developing Your Business-To-Consumer Marketing Strategy

No two marketing strategies can be exactly alike when you are marketing to the consumer because no two buyers are exactly the same. Understanding the various challenges of perfecting your pitch to the right buyers at the right time is vital. Giveaway products, like a custom branded microfiber phone cleaner or usb phone chargers, can help you get your message in front of those individuals with the buying power. Not only that, these handouts have the added benefit of hyper branding potential clients by enabling them to see your logo over and over while they take advantage of using a great promo product handout.

Elements of Your Marketing Strategy 

When you begin developing your overall marketing strategy, you have to take the big picture approach and consider all relevant factors, such as:
Knowing your target audience Cultivating brand awareness Building brand loyalty How much time and attention you give to each of these elements will directly affect how successful your ca…

5 Fall Marketing Tips to Make Your Customers Fall for Your Brand

The season is changing and so can your marketing strategies. Don't roll through the fall without trying a new spin on your campaign. Try one of these marketing tips to make your autumn marketing feel as fresh as pumpkin pie!
Football season is here. America's favorite game is back. How can you tie your marketing into the tailgating season? Offer drink specials for game time. Offer discounts for wearing team colors on game day. Sponsor local teams.That wonderful Beer Drinking Fest in the fall is around the corner. The festivities aren't just about the beer. It can be a fun, family-centered celebration. Can you sponsor a booth at the local Beer fair?Spooky promotions. Boo is right around the corner. Kids and adults alike enjoy a little fall fright. Join with other local businesses to provide a safe trick-or-treating environment for kids.Thanksgiving themes. What are you thankful for? Let your customers know how much you appreciate them and ask them to spread …

Do Free Gifts Really Help My Marketing Plan?

Unequivocally - yes! Free sells!

It may be counter intuitive to think giving something away for free will entice someone to then pay for your services or products, but that is exactly what happens. It's called a 'lost leader' technique that businesses have been taking advantage of for decades. The principle is that you provide a 'lost leader' in the form of a free service, coupon for something free, or handout, which costs your business some money up front to earn the business of a consumer. If your lifetime client value is, say, over a thousand dollars, then it would make perfect sense to give away something free at a fraction of the cost to get them in the door.

If you aren't currently incorporating free gift strategies into your overall marketing plan, then you are missing the boat on increased exposure and recognition for your brand building.

Why Free Gifts Work So Well 

Generosity is attention getting. In this modern world where nothing seems fr…

5 Common Mistakes Businesses Make With Promotional Products

Promotional products can really expand the reach of your marketing efforts and keep your brand in the minds of your potential customers long after your initial touch point. However, many small businesses make mistakes with their promotional product that can end up having the opposite of the intended effects. Be a savvy marketer for your business and don't make these mistakes.
Using cheap materials. Do you know what cheap promotional products say about your business? They tell your potential customers and clients that you don't care about quality. When you are choosing your next promotional product make sure it is made from high quality materials that reflect the quality of your business. Being unclear with your marketing message. The message in your promotional product should convey one or two things about your business. Use one clear image or logo and provide the easiest way to contact you. Don't confuse the message by trying to fit everything about your …