Sometimes in MLM the content we use may not be quite effective as
we hoped it to be. This is where a content audit can help you. Over a
given month a typical business may produce four blogs, a few dozen
social posts and maybe something else. This is just average and does not
take in account individual marketing strategy. In other cases, it's the
writing itself and it takes practice to craft great content.
Working on the writing mechanics
MLM may seem like a sales focused business, but there is plenty of writing and marketing to do as well. Writing good content is of the importance, even if you only produce blogs and a monthly newsletter. Good content starts with a solid idea and transcends into the writing phase. The material itself is far too valuable to waste if the act of writing is nothing but a chore. The way that one writes can clue in the reader about the personality and traits of the writer. You may not write like Tom Clancy, but it does not mean you cannot put forth your best effort either.
As you work on your MLM content, keep in the tone, quality of information and your audience. These three areas are critical and when It comes to writing, some content is meant to be funny or serious, but you have to know your audience before deciding which tone to take in a given format. To understand your audience, you must have a buyer person created. This template is based on factual data from real people. This will help you write the type of content that is wanted by your audience.
Produce solutions and they will come to your website
MLM content is slowly changing from the me to the you phase. There is still a lot of me focused content. Me focused content talks about the business owner, products and other non-essential criteria. You focused material offers solutions, advice and helpful information that does not need to be purchased. As your prospects move along in the sales and marketing funnel, you can move you to me content without raising an alarm. If you do not switch at some point, your conversion rate will suffer dramatically. During the early days of a campaign, keep your content focused on the you. As people head to your site, blend in some you and me and material.
Working on the writing mechanics
MLM may seem like a sales focused business, but there is plenty of writing and marketing to do as well. Writing good content is of the importance, even if you only produce blogs and a monthly newsletter. Good content starts with a solid idea and transcends into the writing phase. The material itself is far too valuable to waste if the act of writing is nothing but a chore. The way that one writes can clue in the reader about the personality and traits of the writer. You may not write like Tom Clancy, but it does not mean you cannot put forth your best effort either.
As you work on your MLM content, keep in the tone, quality of information and your audience. These three areas are critical and when It comes to writing, some content is meant to be funny or serious, but you have to know your audience before deciding which tone to take in a given format. To understand your audience, you must have a buyer person created. This template is based on factual data from real people. This will help you write the type of content that is wanted by your audience.
Produce solutions and they will come to your website
MLM content is slowly changing from the me to the you phase. There is still a lot of me focused content. Me focused content talks about the business owner, products and other non-essential criteria. You focused material offers solutions, advice and helpful information that does not need to be purchased. As your prospects move along in the sales and marketing funnel, you can move you to me content without raising an alarm. If you do not switch at some point, your conversion rate will suffer dramatically. During the early days of a campaign, keep your content focused on the you. As people head to your site, blend in some you and me and material.
About The Author
David L. Feinstein, noted business coach and home business entrepreneur, is the author of various articles and books that help to empower individuals. To get the real innovative marketing knowledge and training, so you can be at the cutting edge of using technology to build your internet network marketing business correctly, visit; http://www.DavidLFeinstein.com
David L. Feinstein, noted business coach and home business entrepreneur, is the author of various articles and books that help to empower individuals. To get the real innovative marketing knowledge and training, so you can be at the cutting edge of using technology to build your internet network marketing business correctly, visit; http://www.DavidLFeinstein.com
