Marketing is all about integration. It generates better results when integrated with other marketing channels, than when a single platform is used. SMS and email marketing is an excellent illustration of this idea.
Email marketing has become a specialized niche. Relevant email content strengthens your relationship with your customers. Interestingly, 53% of email messages are opened on mobile devices like tablets and cell phones.
Text messages, on the other hand, have 98% open rate. While there each method provides unique benefits, they share a few things in common that will help you create cohesive and high-performing marketing campaigns.
Listed below are some email campaigns that can greatly benefit when supported by text messaging.
Text-to-Join campaigns
After sending an email, use SMS to remind customers to join or opt-in to your subscription list. Ninety percent of text messages are read within three minutes. A follow-up text message sent at the right time increases the chances of getting a positive response from your subscribers. SMS marketing allows you to segment your list and makes it easier for you to send targeted messages.
Event Invites
Send a text reminder a day or two prior to the event to remind subscribers to attend. They may or may not have forgotten, but in any case, text reminders tell customers that you value their presence and you're eager for them to come. In addition, you can utilize SMS to check on people who haven't redeemed the discount codes you've sent through email. In addition, text messages do not go through spam filters.
Connect with Inactive Subscribers
If you have already sent five emails to a recipient and he hasn't replied or interacted with you in any way, why not send a text message? People can receive numerous emails in a day, that it's sometimes hard to identify those they really want to read. In this situation, text messaging is an excellent way of getting your prospects' attention.
Use Texting as a Call to Action
Texting is a powerful call to action in many marketing campaigns. For instance, at the end of your email, inform customers that they can get additional discount if they text a certain code. Since most people always carry a cell phone, they can take action immediately. This also allows you to collect the phone numbers of prospective customers for future campaigns.
Include Links in Both
By integrating your SMS and Email marketing campaigns, you enhance your business image, introduce better branding objectives, and get prospects to visit your websites.
Have you tried complimenting you Email Marketing with SMS? If not, try it now and learn how text messaging can help your business grow.
Nicole Smith is an Executive consultant and practice leader in
the Multi-Channel Customer Engagement area with 20 years of experience
in his field. Experience working with clients in numerous industries,
including telecommunications, financial services, local government, high
technology, and entertainment. She Recognized thought leader with a
large body of published work. She have significant experience in
presenting at industry conferences, workshops and seminars. She has led
the design, development and delivery of multi-dimensional
cross-functional solutions to clients, bringing together Strategy,
Business Process Design, Organizational Design, Change Management,
Hardware, Software, IT & Infrastructure Outsourcing and Business
Process Outsourcing.
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By
Nicole Smith
