I am no longer me, I am no longer in solitude. The evolution of
social media has broken down all the barriers and allowed me to
become global. It presents an equal opportunity platform to
broadcast and publish at will, earning audiences and prominence
that directly align with the level of individual participation
and investment in engagement.
Social media simply follow the principles of democracy and
allowing us to live our life in a better way. I believe that
social media is not owned, it is shared. It is for the people,
by the people and to the people. Living in a democratic society
it was essential for us to have some thing which is easily
available, cost-effective and shows real time results and social
media sets perfectly on all such parameters.
We are free to share our experiences, thoughts about any
brand/service. With the sharing of thoughts brands can easily
identify & analyze the desires of customers regarding any
particular brand/service. In fact they are establishing
countless relationships on-line that have been the basis for
off-line interactions, and also use the social web to reinforce
relationships that were established off-line.
The social web has had enormous impact on everything from our
social lives, to our professional lives, to how we discover,
purchase and discuss products and services. Its democratic
nature has made our life very easy & comfortable.
Social media is for all either industry or individual. For
individuals, it represents the democratization of media and
equalization of influence. The socialization of media affects
and empowers more than traditional media or any other forms of
advertisement. Essentially all brands are entitled to become
media, earn audiences and build on-line communities which helps
both the brand as well as consumers.
The most significant attribute of democratization of social
media is , it's openness & transparency, where all are free to
give and take their thoughts.The best example of social media's
democracy is Iranian democracy of social media.
As Iranian bloggers have increased their presence on the
Internet and activists have geared the power of new social
media, they have effectively “democratized” the media in Iran,
according to journalist Iran Davar Ardalan. She indicated that
this transformation is evident in the responses to Iran’s
disputed 2009 election, which demonstrated the role of the new
media in Iran and the rise of citizen journalism.
At the end i would like to say that “You are the Media” start
engaging yourself on social media sites and pour your thoughts
and ideas. And allow the brands to become more active about your
desires and improvisation of products/services.
Heena Lodha
The author is a business researcher with CheckBuzz, a social
media monitoring company.
About CheckBuzz : A Social Media Monitoring Company, which tells
brands/corporates what bloggers, journalists, powerful
consumers, or even ordinary people are saying about them. Having
a healthy experience of 3+ years, this company gives its
solutions on Social media consulting, Social media marketing and
Social media monitoring.
For any inquiries, please feel free to write our team:
info@checkbuzz.com
About the Author: Heena Lodha The author is a business
researcher with CheckBuzz, a social media monitoring company.
http://www.checkbuzz.com
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